Stay Connected | Designing identity

In a world filled with diverse languages and cultures, pictograms serve as a powerful tool to communicate essential information quickly and clearly. At Idée, we apply this universal language to craft design systems that go beyond words and enrich spatial experiences. By merging form with function,  we develop pictograms that distill complex ideas into instantly recognizable symbols, crucial elements in signage, branding, and public communication. For us, pictograms are part of a larger narrative that connects people to place through clarity, coherence, and identity.

Idée signage and pictograms design

What Are Pictograms?

Pictograms are visual symbols that aim to deliver maximum information using the fewest possible elements. They are abstractions or stylizations of real-world images, reduced to their most essential forms to ensure clarity, legibility, and visibility. Their universal appeal lies in their ability to transcend language and cultural barriers.

Signage by Idée

Key Characteristics of Pictograms

Universality

Pictograms are understood across languages and cultures, making them an effective means of communication for global audiences.

Simplicity

They use basic, minimal forms to allow quick recognition and comprehension.

Efficiency

They convey information without relying on long texts, making them ideal for fast-paced environments or users with limited reading ability.

Contextual Meaning

The interpretation of a pictogram can vary depending on the context, providing flexibility in its use.

Accessibility

They are accessible to people with different levels of visual or linguistic understanding, supporting inclusive design practices.

Visual Style

Pictograms can be monochromatic or multicolored, depending on the overall design system and visual identity of the space or brand.

Conciseness

Their primary goal is to deliver clear, concise information using as few visual elements as possible.

Pictograms in Wayfinding and Signage

Pictograms play a vital role in signage systems by guiding people through spaces and conveying key messages without the need for words.

They are used to:

• Indicate directions

• Warn of hazards

• Share relevant information in public spaces such

  as airports, hospitals, and transportation hubs.

Types of Pictograms

1. Signage Pictograms

Found in public environments to signal evacuation routes, restricted areas, available services, and more.

Fiestas de octubre signage design

2. Life & Safety Pictograms

 Used to Prevent accidents and highlights hazards and safety protocols.

Life & safety signage

3. Sports Pictograms

Designed to identify disciplines, activities, or specific restrictions in sporting contexts, especially useful during international events like the Olympics.

Managua Stadium signage design

Stay Idée: Designing Identity Through Pictograms

At Idée, every detail tells a story. We craft a cohesive visual narrative that blends graphic identity with architecture, bringing spaces to live with clarity and emotion. Our pictogram design becomes a visual language that guides, connects, and enhances the experience. When environmental graphic design aligns with architecture, the result resonates with meaning.

Signage designed by Idée

Why Pictograms Matter

By relying on the power of visual communication, pictograms make spaces safer, more intuitive, and more inclusive. Their design enables people to navigate environments, absorb information, and engage with content, regardless of their language proficiency. In design, every detail counts, and pictograms are a clear example of how simplicity can speak volumes.

Design thrives on clarity and intention. Pictograms distill complex ideas into simple forms, enabling people to navigate space with ease and understanding. 

At Idée, we transform symbols into strategic tools that enrich environments and amplify identity.