Stay Authentic | Designing your brand

We believe in the power of design to create meaningful experiences that are both visually stunning and emotionally inspiring, leaving a lasting impression on those who experience them.

What started as a simple idea in the equestrian world grew into something much bigger: a brand identity that combines personal meaning with timeless design. Horses brought the first spark of inspiration: a world of elegance, energy, and discipline that naturally translates into the language of design.

Discipline and design

Design moves through exploration. Early sketches tested balance, form, and abstraction until the correct visual language appeared. The final mark carried strength, symmetry, and a sense of flow, qualities that echo the sport itself.

Exploration distilled the concept into two interconnected ideas:

• The bit is a subtle but powerful symbol of the connection between horse and rider.

• Two M's, representing the riders' initials and anchoring the identity in something deeply personal.

The logo that emerged combined both elements, a design that is not only recognizable but also intimate and meaningful. This process demonstrates how branding extends beyond aesthetics, capturing the essence through intentional choices.

Designed to perform

A strong identity extends far beyond paper. This project applied the brand across an array of materials and objects:

• Rider shirts and socks

• Saddle cloths and horse accessories

• Everyday items like thermos and embroidered gear

Each application became more than decoration. It reinforced identity, turning the brand into a lived experience for both riders and spectators.

From two letters to a fully realized identity, this project showcases the transformative power of design to enhance objects, environments, and experiences.

Branding is more than visuals; it's a story people live, wear, and remember.

Let's build your story together.